country Jonathan Krenek


Texan Loam Star

Bigger in Texas

They say everything’s bigger in Texas, and the farming industry is no exception. The fertile south-central state has more farms than any other state in the country. With one in seven jobs related to the agriculture industry, the land has always been central to the identity of the state where family goes hand-in-hand with farming. In fact, nearly 99 percent of the 2.1 million farms and ranches that sprawl across 127 million acres are family farms, partnerships or family-held. 

Jonathan Krenek is one of the farmers keeping the family farming tradition alive in the Lone Star State.

Honouring a heritage 
As a third-generation farmer, Jonathan’s roots run deep in the farming industry as does his determination to ride the waves of farming in order to maintain the family legacy. By diversifying and adopting effective methods he has kept the 7500-acre Krenek Farm of cotton, rice, soybeans, corn, wheat and sorghum at the forefront of the agricultural industry – even when facing obstacles such as drought conditions or depressed grain prices.

Our land, our water
Jonathan particularly recognizes the value of water and strives daily to conserve this precious resource so it can contribute to the well-being of Texans for generations to come. He’s implemented a variety of conservation practices such as crop rotation to help him do more with less. The diversity in plant varieties improves water quality and benefits soil health by improving soil structure, while also helping control weed pressure – all leading to a potential boost in crop yields.

He’s also instilled pesticide resistance practices as an integral part of his pest management strategy. Central to this strategy is his stewardship approach to crop protection, with UPL’s herbicides Stam, Londax and Interline and insecticides Bifenture and Acephate 97 providing improved pest and disease control. 

Feeding tomorrow
With worldwide food demand expected to grow by 70 percent by 2050, the next generation of farmers is critical to sustaining our world’s population. While the Kreneks have found ways to overcome the challenges before them, the unpredictability of agriculture will require continuous innovation to maintain its pace as global demand for agricultural crops increases. We’re committed to growing our relationship and the portfolio support Krenek has relied on for almost 20 years as he works to pass the land he loves onto the farmers feeding tomorrow.